Free sales calculator
Lead Value Calculator
This lead value calculator estimates what one lead is worth on average. It can also show potential value tied to leads without enough follow-up.
It measures expected revenue value per lead, total expected lead value, and value associated with uncovered leads.
Formula and assumptions
How this calculation works
The calculator uses only the rates and values you enter. The uncovered figure is potential value tied to a group, not proof of lost or recoverable revenue.
Expected revenue per lead = average deal value × close rateExpected gross-profit value per lead = expected revenue per lead × gross marginTotal expected lead value = lead count × expected revenue per leadUncovered leads = lead count × (1 minus follow-up coverage)Value associated with uncovered leads = uncovered leads × expected revenue per lead
It does not prove that follow-up caused a loss. It does not show revenue that Vellward will recover.
Fictional aggregate example
Fictional aggregate example
This made-up group only shows the formula. It is not a claim about lost or recovered revenue.
Made-up inputs
- 200 leads
- 10% close rate
- $5,000 average deal
- 60% gross margin
- 75% follow-up coverage
Example result
- $500 expected revenue value per lead
- $300 expected gross-profit value per lead
- 50 uncovered leads with $25,000 in associated expected value
Questions
lead value calculator FAQ
What does expected value per lead mean?
It spreads average deal value and close rate across the full lead group.
What counts as adequate follow-up?
You set that rule for your process. Use one clear rule when you count covered and uncovered leads.
Is uncovered lead value lost revenue?
No. It is value associated with uncovered leads under the assumptions you entered.