Free sales calculator
Cost Per Lead Calculator
This cost per lead calculator shows what you spent for each lead and qualified lead. You can also measure spend tied to uncovered leads.
It measures cost per lead, cost per qualified lead, and acquisition spend associated with leads outside your follow-up coverage.
Formula and assumptions
How this calculation works
The calculator uses one spend period and its matching lead counts. The uncovered result is an allocation of spend, not proof that the spend was wasted.
Cost per lead = acquisition spend ÷ leadsCost per qualified lead = acquisition spend ÷ qualified leadsUncovered leads = leads × (1 minus follow-up coverage)Uncovered acquisition spend = cost per lead × uncovered leads
It does not prove that uncovered spend was lost. It does not say follow-up caused a sales result.
Fictional aggregate example
Fictional aggregate example
This made-up acquisition group shows an allocation. It does not claim that the spend was lost.
Made-up inputs
- $20,000 acquisition spend
- 400 leads
- 100 qualified leads
- 75% follow-up coverage
Example result
- $50 cost per lead
- $200 cost per qualified lead
- $5,000 associated with 100 uncovered leads
Questions
cost per lead calculator FAQ
What is cost per lead?
It is acquisition spend divided by the number of leads from that spend.
Why is cost per qualified lead higher?
Qualified leads are often a smaller part of the same group, so the same spend is split across fewer leads.
Is uncovered acquisition spend wasted spend?
Not always. It only shows spend associated with leads outside the coverage rate you entered.